Top social media recruiting tools to elevate your hiring game

What is meant by the term social media recruitment?

Social media recruitment is the process of using various social media platforms to share job postings, research, engage, and hire candidates for job openings. These social media channels reach out to potential job candidates and communicate with job seekers throughout the recruitment process. Hiring through social media has become very popular due to the easy accessibility of social media platforms all over the globe. With a social media recruitment campaign and the help of these tools, your employers can connect with a larger pool of potential candidates, and showcase their company brand, values, culture, and aims.

How can social media be used as a recruiting tool?

Social media serves to be the best recruiting tool for connecting with more qualified candidates, improving the company's brand, and optimizing the hiring process. It helps the recruiters spread the job information, quickly and efficiently. It helps:

1. In promoting your company culture.
2. To involve each and every employee.
3. It cuts the hassle of attracting the right candidates.
4. It helps to grow your company's social media presence.

Advantages of selecting the best social media recruiting tool

The more good your social media recruiting tool is, the better you can showcase your company and create a pool of top talent that will ultimately save your company time and cost. Most companies are using social media for recruitment nowadays. As there are several key benefits of them, some of those benefits are listed below:

It's a great place to connect with passive candidates, through job ads as they are not actively looking for job openings but would consider a better offer.

A Great Place to Connect with Passive Job Candidates

Passive candidates are not actively looking for job openings, they don't visit the company's career pages or visit career fairs to find jobs but would consider a fine offer and social media might be the only way for your job ads to reach them.

Get You to Know Your Candidates Beyond their Resumes

Social media tools such as LinkedIn or Facebook help you get details of a candidate other than the resume. You can gather and view a person's work experience and educational history through these tools.

Determine Your Target Audience

Through job ads on social media, you can target a wide range of candidates. Additionally posting advertisements, and content, also helps you reach your needs to a wider audience.

Showcase Your Employer's Brand

You can not only utilize the power of social media to just find ideal candidates but can also highlight your employers's brand, through advertisement, gain the trust of the candidates, and have a positive image of your company because a strong social media presence is considered more trustworthy.

Helps Tailor Your Recruiting Efforts

Advertising and recruiting through social media tools can be much more cost-effective and time-saving than hiring manually or through job boards as it attracts more prospective candidates which ultimately shortens the recruitment process.

Harness the Power of Word of Mouth Recruitment

Spread your company culture and awareness through referrals or social media tools, as it helps the company reach new audiences and leaves a positive impact on the company.

Benefits of using social media over traditional recruiting

By reading all the benefits of hiring through social media tools, mentioned above, it's pretty clear that it is more efficient in terms of cost and time as compared to traditional recruiting methods like advertising jobs through newspapers, TV, etc, because they demand a lot of manual effort. Moreover, traditional methods also reduce the chances of helping recruiters to connect with a large talent pool.

Steps to Create a Social Media Recruitment Strategy

Following are a few steps to create a social media recruitment strategy

1. Choose the right social media platform, depending upon your job description and company's requirement, the platform that aligns with your target audience.
2. Know and target a specific audience, define what type of candidates are you looking for, and on which social platform are they likely to be active. For example, if you want to attract fresh graduates then reaching university career offices would be the best choice.
3. Establish a strong employer brand that highlights your company's culture, values, aims, and benefits, as it will help your company, stand out in the market.
4. Candidate engagement is very important as no one likes to stay in doubt about the hiring steps or recruitment process. keep them updated through emails, calls, messages, feedback, or posts as it will leave a positive impact on the candidates, even if they are not offered the job. You can also grab their attention through different photos, videos of your workplace, or company news.
5. Keep a track of which social media tools serve best while recruiting for a certain position. Measure and adjust the effort, analyze results, and use them to improve the weak points in the hiring process.

Choosing your social media recruiting tools – the Big 6

Following are the major 6 social media recruiting tools that play a vital role in attracting top talent:

Facebook

The most common yet popular tool to attract and hire your ideal candidate. It gives you the ease to set search filters in accordance to find your potential candidate. You can set different criteria for search based on experience, interest, location, or different keywords that will match job candidates immediately that fit your search.

You can use Facebook for Paid advertisements that are viewed on your profile or are listed while scrolling for new jobs in the search option. They are designed to target candidates that are within your limitations, rather than searching on all the platforms.

Facebook can also help you to promote your company culture and brand, by uploading different photos and information on the company's Facebook page. You can also post job openings on your company's Facebook page that can attract top talent.

Twitter

Twitter is a feasible tool for social media recruiting. It has millions of active users and is all about how specific you are. Recruiters can utilize the features of Twitter such as hashtags, post videos, pictures, and GIFs to highlight their job openings. A specific and general hashtag, such as: #hiringurgently, #fresherjobopeings and etc, depending upon the criteria of your job or candidate persona can help you boost your candidate engagement and attract top talent.

YouTube

You can utilize the power of youtube for hiring benefits as it has the ability to target audiences through videos and shorts. You can promote your company culture by recording shorts or videos related to activities, benefits, seminars, lectures, presentations, plans, and events, held at your company to engage potential candidates. Youtube can also be used to post and discuss new job openings by recording a video related to them. Moreover, you can give a step-by-step guide about your company's hiring process and answer the most common questions in your hiring process.

LinkedIn for Recruiting

Linkedin is the most popular social media platform for job recruitment. It's the “World’s Largest Professional Network" used by millions of recruiters. It can come in handy for the following purposes:

1. Organizations can use LinkedIn to showcase their company culture, activities, events, etc on their company's LinkedIn profile, as it majorly impacts the company's reputation.
2. According to research by LinkedIn, 75% of candidates research a company’s reputation and brand before applying.
3. As LinkedIn is designed keeping in mind the value of the professional network, it can help find the top fits by spreading the word about the company or the job opening.
4. Recruiters can easily approach and connect with the candidates, by evaluating their profiles and matching their skills and experience with the open positions in their company, on the other hand, the majority of candidates look for jobs on LinkedIn weekly and if they think that they are eligible for a certain position, they can also contact or reach out to the recruiters themselves.
5. Organizations also motivate employees to polish and refine their LinkedIn profiles, share company job openings in their network, and promote company culture. Employees are encouraged to add company website links in their profiles, in order to connect people who viewed their profile to the company's career page or website.
6. LinkedIn also has hashtags, just like Twitter and Instagram, under job posts, such as #part-timejob, #immediatejoining, etc, which helps candidates searching for jobs to reach the job post easily, filtering their search.
7. Different articles and news on LinkedIn, helps you keep updated with new career opportunities, the latest trends, and technologies.

Instagram

Posts on the company's Instagram profile can also serve as a task to feature your company culture. You can post creative content such as videos, images, and stories and create reels on Instagram. Just like Twitter is also known for its hashtag game, you can use the most common and widely used hashtags, such as #frontend-developer,#freshgraduaterequired and many more, under your job post to help you target the right talent and receive better applications.

Webinar Technology

Most companies engage people on social media by organizing and inviting job seekers to online webinars. Send a meeting link to career offices of different universities and ask them to spread it in their last batches. You can organize a fun or educational online recruitment drive to introduce your company, and its culture and give job details to job seekers. Make sure to keep it light and engaging as nobody likes boring webinars.

There are several online video-meeting tools, such as Zoom, Google Meet, Google Hangouts, Skype, and many more that might help you to conduct an online seminar, lecture, recruitment drive, or meeting.

Postface

Social media tools play an important part in optimizing your recruitment process, the more refined audience, the more saving your company's cost and time.

The tools mentioned above serve to be the best in reducing your hiring effort by filling open positions quickly with qualified candidates.

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